A VSL is not a simple production project. It is a strategic, consultative service that combines research, script writing, persuasion architecture, and production — so every VSL is quoted per project rather than sold by the minute. Below are two real quotes at opposite ends of the range.
| Strategy base | $1,500 |
| Script — 1 draft + 2 revisions | $1,200 |
| Production — 3 min | $1,800 |
| Video revisions — 2 rounds | $600 |
| 3-week turnaround | No rush premium |
| Strategy base | $1,500 |
| Script — 1 draft + 2 revisions | $1,200 |
| Production — 30 min | $18,000 |
| Video revisions — 2 rounds | $600 |
| 3-week turnaround | No rush premium |
Both examples assume the same research depth, the same two script revisions, the same two video revision rounds, and the same three-week turnaround. The research and scripting effort is nearly identical — the difference is production labor. Thirty minutes of finished video requires far more editing, pacing, B-roll sourcing, and sound design than three.
Every VSL includes AI voiceover in the base price. If you would prefer professional voice talent, choose an upgrade up front — we handle talent selection, direction, and revision rounds.
In the base production price.
Semi-pro talent. Includes sourcing, direction, and two revision rounds.
High-quality talent for the most polished delivery.
Discovery call, research, competitive positioning, audience avatar, and core messaging. The same work whether the VSL runs three minutes or thirty.
One complete script draft, then revision rounds — two to three is typical for a VSL.
Voiceover, editing, graphics, B-roll, and sound design. This is the component that scales with finished length.
Three weeks is standard and carries no premium. Anything under ten days is a rush.